According to the God Search Engine Google itself, having good META description tag can not only increases your chances for better SERP but also can improve clickthrough.
As per some SEO experts, META description has no significance at all for search engines, but I strongly disbelieve this fact. Even if it’s not , but why take risk as according to Google also -
We frequently prefer to display meta descriptions of pages (when available) because it gives users a clear idea of the URL’s content. This directs them to good results faster and reduces the click-and-backtrack behavior that frustrates visitors and inflates web traffic metrics
If you haven’t tweaked your Wordpress blog, then you should know that Wordpress by default, makes META description as the Blog description for every page that you have.
When you are writing a post, you must have noticed the box for Excerpts description. Excerpts are short description on which the whole article content is centered which you can enter manually. In Windows Live writer also there’s an option for adding excerpts.
Now how to use excerpts as META descriptions ?
Open your header.php file (may differ for different theme) and add the below line to it.
<META NAME="Description" CONTENT="<?php the_excerpt();?>">
I’ve mentioned it before also for new bloggers, if you are lazy enough to add excerpts then it’s better to install All in one SEO plugin which will add the description as first few words of your post. And if you have added the excerpt, then it’ll automatically make it as META description of your post. At least something is better than nothing.
But it’ll be good if for your featured posts which utilizes keyword strength and all, you enter excerpts.
Hey, I found your blog while searching on Google your post looks very interesting for me. I will add a backlink and bookmark your site. Keep up the good work!
I’m Out!
This is exactly what i’m looking for. Thanks for this sharing. Noticed we can use as well, right?