If you’ve just started blogging and thinking that Content is the king (which it is) then why not promote this king one step ahead.
Before writing content just see if your blog meets the following requirements which after implementing on my blog I’ve improved my rankings to atleast 30-35% in very less time.
1. No Meta Tags or just one Meta Tag for all your posts
If you use tags then it is advisable that you have those associated with meta information of each of your post rather than having one for whole of your blog.
Let say your niche is SEO and technology and you write about a windows trick in one of your post. Ideal Meta information for your blog in this case could be
<meta name="description" content="Blog about seo and technology”
<meta name="keywords" content="sofware, seo, technology" />
And for your post it could be
<meta name="description" content="Windows trick to optimize RAM usage”
<meta name="keywords" content="windows,optimize RAM usage" />
But as a beginner you may not have realized that and have only one meta tag for your blog or each individual posts which most of the Blogs setup automatically.
Most of the search engines still look for these meta tags to know about the content of your blog or the post you’ve written.
Wordpress users can install All in one seo plugin which will automatically insert the meta information according to your post tags and extracting information from it.For other blogs you just need some basic knowledge of web scripting to modify the tags for your posts’ template.
2. Use of so many headings especially H1 on a single page.
I am sure you must have asked this question to someone - “What’s the headline in the newspaper today ?” , didn’t you ? Now imagine what will happen if newspapers start having so many headlines on a single page, then what answer will you give.
Same thing applies for Blogs too. Search engine explicitly look for headings on your page. Keep only one H1 heading on your post i.e. the title of your post, and try to avoid more than one H1 heading on your main page too.
3. No Alt Tags on images
Search engines are blind and cannot see your images. With Alt tag associated with images in your post you are actually telling these blind search engines what your post is all about.
Also if possible give readable names to your images. Example of an Alt tag -
<img src=”/images/iphone.jpg” Alt=”iphone app store” />
4. Invalid HTML
Code not so well written can mess up things easily. Invalid HTML is basically the incorrect syntax of HTML which may creep in while you make some changes to your code.
Now How does Invalid syntax matters to search engine ?
As I said earlier, search engine needs to interpret what you’ve written before it could index your page. Though your browser may show you no error, search engines can take this seriously and affect your rankings.
For example, let say you have omitted ending of a HTML tag the content between which is ignored by search engines. Though this is not making any difference to your browser but all the important content written after that tag is being ignored by the search engine which can adversely effect your rankings.
Clean, Valid HTML has its three advantages . Firstly it’s quite easy to expand your code further. Second, your search engine rankings can be improved. Third, your HTML will render correctly in most of the old browsers too.
To check if your HTML is valid or not and then to make it valid yourself you should use W3C validator. If you were not aware of HTML validation earlier, then I can bet that you’ll find at least 10 errors in your code.
5. Length of your domain registration
If you are not aware, Google recently has got a patent where they have included domain duration length as one of their criteria for spam detection of websites.
Though this will hardly affect new bloggers but still duration length shows that how much are you committed for your web site. Who knows this domain length could be part of their algorithm too.
If you too don’t want to take risk like me, register your domain for atleast 2 years. It hardly cost 6-7$ a year which I am sure you can recover from your ads.
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